So many blogs so little time

There are so many blogs. I would love to have time to read much of what is going on within my own niche of marketing. With that in mind, the thoughts that are posted here will be brief. Here you will find tid-bits of information about marketing small business and non-profit marketing (for I believe the principals are the same), quotes that I have found thought provoking and other items that may help those who follow along.

To begin this blog, it is appropriate to define what this thing called marketing is. This is my own definition, and will contain practical rather than academic advice.

First 3 things that Marketing is not:

1. Marketing is NOT a 2,000 piece mailing.

2. Marketing is NOT a flashy website.

3. Marketing is NOT making an insane number of phone calls.

Those who Market on a Shoestring know that Marketing is an intentional, patient process using a combination of the tools listed above with hundreds of other tools, within a comprehensive program, to send out a concise message over and over again.