How Many People in Your Business Are Marketing?

The short answer is EVERYBODY. From the owner of the company to the person who changes the paper towels, everybody in your company does marketing.

The real question is, does everybody in your business do marketing properly?

What separates a theme park like Disney World from everyone else? Everyone there is trained from day one that their job is the most important job in the whole company, and that without the job that they do, some patron might not have the best day - ever . The streets are always clean. The vendors are always in a good mood. The characters will take pictures with anyone who asks. Each member of the TEAM goes out of their way to make memories. Different from everyone else. Positive.

When I walk into the door of a business I stop to see the receptionist. How many times have you walked into a business and met with a person at the reception desk having a bad day? They talk to foreheads. They are not really interested in what people want or why people are there. They are drain on your whole company. More importantly, they are a drain on anyone who walks in the door. Who is the ONE person that everyone who comes into your company HAS to deal with. This is a great opportunity to market your business. What if the opposite were true? What if every time someone came into your business, they were met with a sincere smile and welcome. What if the person behind the desk actually stood up and gave a firm handshake as they offer a sincere smile and welcome? What then? What if after a pleasant greeting anyone visiting your business was offered coffee or a cold beverage? The answer is simple, your business is set apart. Different from everyone else. Positive.

Does everyone in your business intentionally manage the time of others well? When going to meetings outside the office, do they arrive a few minutes early to each appointment, and stay only as long as they said they would (especially on a sales call)? Internally, do those in your business keep appointments waiting or do they insure that each individual that comes to your business feels as though the entire day were devoted just to them? Intentionality is the key component. It takes extra effort. Different from everyone else. Positive.

Does everyone in your business.......intentionally work as a team to set your business apart? Different from everyone else? Positive? This is one of the best (and yet cheapest) ways to market your business.