A Marketing Model for Small Business to Copy

So how does a small business, with no money for advertising, let people know that their service/product is better than all the rest? The best answer is to find a model that is successful selling themselves, and then copy what they do. Part of the problem is that most people who are great at selling themselves cost money to copy. Fortunately, there are thousands of nonprofit organizations who are getting the word out about their mission everyday. Each of these nonprofit businesses has to raise money in order to fulfill their missions. Each of these nonprofit businesses has to market themselves in order find those people who believe enough in the same mission to give them money. If you want to find the best marketers in the world, look no further than your local nonprofits. There are professionals employed by many of these organizations who spend their entire careers marketing the heck out of an ideal, and finding people to give them money to do it. I happen to be one of them.

In the nonprofit world, marketing is known simply as development. Development is everything that happens within a nonprofit organization that intentionally promotes its mission. The good news for small business owners looking to market themselves is that most nonprofits have no money for marketing. If you want to market your small business, there are a number of tactics, used by nonprofits, to Market on a Shoestring.